Every guide in this series starts from the same place: a list of figures, each with a link to where we found it. This page says what counts as a source, what we mean by a published figure and an estimate, and when a date is allowed to change.
The sources we accept
We go to the company first. Its pricing page, its documentation, its terms of service, its blog and its press releases are the best evidence of what it charges, because it is the one party that can say what a price is meant to be.
Where a company publishes nothing, or only part of the picture, we turn to what buyers have reported: contract and quote data on marketplaces such as Vendr, what reviewers say they paid on G2 and Capterra, and the threads where buyers compare quotes. These are real prices paid by real teams, and they are also one buyer’s deal at one moment, so we treat them as evidence of a range and not as a price list.
Every source is linked in the guide. Where we can, we also save a copy in the Wayback Machine and link that, so a reader can see the page as it was on the day we looked.
Published and estimate
A figure is published when the company states it on a page it runs. Every published figure we use has at least one source on the company’s own website, and the build refuses to publish a guide where that is not so.
A figure is an estimate when it comes from anywhere else: a buyer’s report, a marketplace’s data, a review. An estimate can be close and still not be a price list, so every table in a guide says which figures are published and which are estimates.
When two sources disagree about a number, we keep both in the research and say in the guide which one we trust and why.
When a price is checked
We re-check every price each quarter. The “prices checked” date at the top of a guide moves only when someone has gone back to the sources and looked again. Fixing a typo or rewording a paragraph does not change it.
A guide never repeats a competitor’s figure by hand. It points at the figure in the competitor’s record, so a price that changes is changed once and every guide that uses it follows.
Who writes the guides
The guides are published as Ezro Research, not under a person’s name. We sell an AI operator, and the products we write about compete with it, so we say so where we compare. When a guide quotes Ezro’s prices, they are the ones on our pricing page, and a guide says where another product is the better fit for a team.
Corrections
If a figure in a guide is wrong or out of date, write to hello@ezro.app. Tell us which guide and where you saw the right number. We check it against the source, and if the figure is wrong we fix it in the competitor’s record, so every guide that uses it changes together.